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Baye Cover
Managerial Economics and Business Strategy, 4/e
Michael Baye, Indiana University - Bloomington
The Nature of Industry

Chapter Outline

Headline: Microsoft Puts Halt to Intuit Merger

  1. Introduction
  2. Market Structure
    1. Firm Size
    2. Industry Concentration
      1. Measures of Industry Concentration
      2. The Concentration of U.S. Industry
      3. Limitations of Concentration Measures
        1. Global Markets
        2. National, Regional, and Local Markets
        3. Industry Definitions and Product Classes
    3. Technology
    4. Demand and Market Conditions
    5. Potential for Entry
  3. Conduct
    1. Pricing Behavior
    2. Integration and Merger Activity
      1. Vertical Integration
      2. Horizontal Integration
      3. Conglomerate Mergers
      4. Trends in Mergers, Takeovers, and Acquisitions
    3. Research and Development
    4. Advertising
  4. Performance
    1. Profits
    2. Social Welfare
  5. The Structure-Conduct-Performance Paradigm
    1. The Causal View
    2. The Feedback Critique
  6. Overview of the Remainder of the Book
    1. Perfect Competition
    2. Monopoly
    3. Monopolistic Competition
    4. Oligopoly
  7. Answering the Headline
  8. Summary
  9. Key Terms and Concepts
  10. Conceptual and Computational Questions
  11. Problems and Applications
  12. Selected Readings
  13. Appendix: Data Sources for Managers




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