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Chapter 14 Learning Objectives
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I.
Define prosocial behavior and distinguish between egoistic and altruistic helping.
II.
Describe the findings regarding gender differences in helping.
III.
Describe the strengths and weaknesses of evolutionary explanations for helping behavior.
IV.
List and describe the social norms that regulate helping and describe the findings regarding cultural differences in these norms.
V.
Summarize the findings regarding the social learning perspective on prosocial behavior.
VI.
Describe the main features of the bystander intervention model and explain the relationship between this model and the concepts of audience inhibition and diffusion of responsibility.
VII.
Explain how emotional arousal, perceived costs and rewards, and mood influence the likelihood of prosocial behavior.
VIII.
Describe the theoretical concepts and empirical findings related to empathy and the issue of whether true altruism exists.
IX.
Describe how similarity and the norm of social justice influence who receives help.
X.
Explain two approaches that seek to explain why the recipients of help often respond negatively to such aid.







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