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Chapter 6 Learning Objectives
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I.
Offer two definitions of attitudes and contrast these concepts with beliefs and values and how these relate to behaviors.
II.
Understand how mere exposure and classical conditioning can result in the formation of simple attitudes.
III.
Describe the use of behavioral processes (operant conditioning and self-perception) in the development of attitudes.
IV.
Understand the functional approach and its view of the uses of attitudes for a person.
V.
Be aware of factors that influence the strength of the link between attitudes and behaviors.
VI.
Explain and offer a critical evaluation of the cognitively oriented theory of planned behavior.
VII.
Define "implicit attitudes" and understand their relationship with explicit attitudes.
VIII.
Explain the major premises of cognitive dissonance theory and describe the factors shown to be related to inducing dissonance.
IV.
Summarize two alternatives to cognitive dissonance theory and situations where each is most applicable.







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