Site MapHelpFeedbackSocial Influence
Social Influence

This chapter covers some of the best-known studies in social psychology, including Milgram's controversial experiments on obedience and Asch's conformity studies. The topics included under the banner of social influence-conformity, compliance, and obedience-are perhaps prototypical of the field of social psychology. One of the resonating qualities of these studies is how easily situational factors can cause normal people to act in very unusual ways. Many people will tend to believe they are immune to such pressures and that they would not have behaved as experimental participants did. However, research proves that, as social beings, almost everyone can be susceptible to social influence.










Social PsychologyOnline Learning Center

Home > Chapter 9