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Learning: Principles and Applications, 4/e
Stephen B Klein, Mississippi State University

Memory Retrieval and Forgetting

Chapter Outline


Chapter Outline

  1. ATTRIBUTES OF MEMORY

    Underwood proposes that memories can be conceptualized as collections of different types of information called memory attributes. According to Underwood there are 10 memory attributes that not only assist in differentiating various memories from each other but also serve as cues to assist in the retrieval of particular memories.

    1. The Function of an Attribute

      Attributes serve two functions: reducing interference between memories and enhancing retrieval. Memories, which consist of different attributes, are more easy to distinguish and interference is less likely. When we encounter a stimulus that is a salient attribute of a previously established memory, we often retrieve that memory with little effort.

    2. Types of Attributes

      1. Acoustic Attributes

        The acoustical properties of an event serve as a retrieval cue for that experience. One acoustical property of language is rhyming.

      2. Orthographic Attributes

        The structural characteristics of letters and words may be stored as part of a memory for a particular event. Letters differ in shape, words differ in length, number of syllables, unusual letter combinations, etc.

      3. Frequency Attributes

        In Underwood's view, a counting mechanism registers every experience and records the number of times a specific event has occurred.

      4. Spatial Attributes

        Many students have experienced the spatial aspect of a memory when they are able to remember the location on a page where a particular piece of information may be found.

      5. Temporal Attributes

        Significant temporal information becomes stored as an attribute of memory. It is important that the temporal information have some significance to the person such as a birthday, a holiday, or Friday the 13th. Insignificant temporal information does not become associated with the memory.

      6. Modality Attributes

        The modality in which an event is experienced can serve to retrieve the memory for that event. For example, did you hear it, see it, feel it, read about it, etc.

      7. Context Attributes

        Reexposure to the background environment can prompt retrieval of an event associated with that background. An example might be returning to your old elementary school or a house you previously lived in. Odors are particularly effective contextual cues such as the odor of your grandmother's house or the specific cologne/perfume used by a past significant other. Likewise, music can be a powerful retrieval agent evidenced by the popularity of "oldies" radio stations.

      8. Affective Attributes

        Many events evoke emotional responses that then become associated with the memory for those events.

        1. State-dependent Learning is an example of the utility of the affective attribute. When learning material in one emotional state, subsequent recall is better when in that emotional state than when in a different emotional state.

        2. The Kamin Effect and the role of ACTH in memory is also an example of the affective attribute at work. The Kamin effect refers to a U-shaped function for an avoidance response. Rats have excellent recall of the avoidance response when tested immediately after learning or 24-hrs later. However, retention of the avoidance response is relatively poor when tested 1-4 hrs after the original learning. Research indicates that inhibition of ACTH release is the factor promoting poor avoidance performance at intermediate retention intervals.

        3. Relative Contributions of Internal versus External Memory Attributes. Although a change in the internal state can produce retrieval failure, forgetting does not occur because other memory attributes continue to be present.

      9. Verbal Associate Attributes

        When exposed to a particular word, the word may activate a variety of verbal associates. The presence of these verbal associates can assist in retrieval of the desired word. There are two types of verbal associate attributes: parallel associatives and class associatives.

        1. Parallel Associative Attributes

          There are three major types of parallel associative attributes: antonyms, synonyms, and functional associates. Functional associatives are based on functional contiguity such as "cup-saucer" or "key-lock".

        2. Class Associative Attributes

          When a word elicits a category name to which it belongs, the category name is a class associative attribute of the word and may assist in later retrieval.

      10. Transformational Attributes

        Many words or ideas can be transformed in a number of different ways to enhance later retrieval. Transformational attributes represent recoding of the original input. Three of these transformations are images, natural language mediators, and order transformations.

        1. Images

          Transforming a word or idea into an image facilitates retrieval in much the same way that the method of loci functions as an effective mnemonic.

        2. Natural Language Mediators

          Natural language mediators assist in retrieval in paired associate learning by bridging the gap between the two words. For example, if the pair of words to be learned is dog and cat, using a mediator such as dog - chase - cat creates a meaningful link and may assist in retrieval.

        3. Order Transformations

          Meaningless, nonsense syllables can be transformed into a meaningful word by rearranging the order of the letters.

  2. FORGETTING

    After memorizing lists of 10 to 12 nonsense syllables, Ebbinghaus set out to relearn the lists. He memorized over 150 lists using a variety of retention intervals. He found that after 24 hours he had forgotten almost half of a prior list and by six days he could recall only about 25% of the list. Three theories have been proposed to explain forgetting: decay, interference, and lack of memory attributes.

    1. Decay of a Memory

      The decay theory of memory claims that disuse of the memory over time leads to its removal. The decay theory was explored in the classic Jenkins and Dallenbach (1924) experiment. Modern researchers have focused on metabolic changes as the possible mechanism for decay.

    2. Interference

      Interference theory proposes that forgetting is the result of competition between similar kinds of information at the time of recall. Two types of interference have been identified, proactive interference and retroactive interference. In proactive interference (PI), old information in memory blocks the recall of newer information stored in memory. In retroactive interference (RI), newer information coming into the memory system disrupts the recall of older information in memory.

      1. Melton and Irwin's Two-Factor Theory of Interference

        According to Melton and Irwin (1940), response competition is a source of both proactive and retroactive interference. However, another factor, unlearning was assumed to operate in retroactive interference. In the retroactive interference paradigm, Melton and Irwin propose that in order for subjects to learn the second list, they must unlearn or extinguish the first list. Thus, trying to recall the first list responses immediately after learning the second list is poor. However, over time, the suppression effect extinguishes, allowing the first list responses to recover in strength and provide competition for the second list responses.

      2. Underwood's List Differentiation View

        Underwood (1983) suggested that interference is not caused by response competition but instead by a failure of task differentiation. According to Underwood, subjects remember responses to both tasks but fail to remember which task a particular response was associated with. Thus, when asked to recall the response learned from the first task, subjects can remember the responses from both tasks, but will appear to have forgotten them because the subject cannot remember which response came from the first list. A considerable amount of research indicates that the failure of list differentiation, rather than competition, is a source of forgetting.

      3. Postman's Generalized Competition View

        As the retention interval increases in the proactive interference paradigm, the amount of interference increases. Conversely, as the retention interval increases in the retroactive interference paradigm, the amount of interference decreases. Barnes and Underwood (1959) initially explained that the retention interval effects were due to spontaneous recovery of the first list responses in the interference paradigms. Postman has suggested that generalized competition is a "set" or disposition to continue to respond in the same manner most recently learned. Furthermore, second list learning in the interference paradigms causes the "set" to dissipate, leading to a decline in generalized competition. Therefore, the degrees of proactive interference and retroactive interference respectively increase and decrease over longer retention intervals.

    3. Forgetting and Short-Term Memory

      Peterson and Peterson's (1959) results suggest that memories, without being rehearsed, fade rapidly in short-term memory. However, Melton (1963), having noted that both proactive and retroactive could have occurred, offered an interference explanation of Peterson and Peterson's data. Subsequently, Keppel and Underwood (1962) found compelling evidence that proactive interference operates to disrupt short-term memory and may have been a factor in the Peterson and Peterson experiment. Later, Waugh and Norman (1965), using their probe digit technique, found evidence for retroactive interference operating in short-term memory. According to some (Baddeley & Cook, 1971; Shiffrin & Cook, 1978) decay does occur, but is simply not apparent under most conditions because interference is a more powerful and common cause of forgetting. Support for this notion has been found by Baddeley and Scott (1971).

  3. RECONSTRUCTION OF THE PAST

    It appears that retrieval of information from the long-term store involves memory reconstruction. Therefore, if the reconstructions are not accurate, then retrieval errors occur and the memory may not be an accurate representation of past events. The phenomenon of memory reconstruction was first assessed by Bartlett in 1932.

    1. Memory Reconstruction Studies

      Bartlett (1932) investigated memory reconstruction in a classic study in which he gave his British subjects a story about Native American mythology called The War of the Ghosts. The subjects had to serially reproduce the story several times later after the initial reading. Bartlett was interested in the type of errors the subjects made in their attempts to recall this unfamiliar story. The error pattern in the recalls indicated to Bartlett that the subjects were attempting to reconstruct the story based on their own personal knowledge system. In addition to the narrative type of reconstruction, Bartlett demonstrated additional memory distortions by presenting a figure to a subject and asking them to reproduce it for a second subject. After ten subjects the figure had undergone an extensive change as each subject reproduced it based on their own personal knowledge system. Bartlett's research indicates that we base our reconstruction on "what must have happened."

    2. The Accuracy of Eyewitness Testimony

      Loftus (1980, 1992) has revealed the importance of memory reconstruction as a factor in the accuracy of eyewitness testimony. Loftus contends that a memory can be altered by information received from others. According to Loftus, witnesses at a trial recall only what they think they saw or heard. Lawyers can alter a witnesses recollection by asking a question in a particular way. For example, after witnessing a slide presentation of a minor accident at an intersection Loftus asked subjects one of two questions: "did you see the broken headlight" or "did you see a broken headlight." The key words are "the" versus "a." Subjects asked the first question were much more likely to report that they observed a broken headlight than those asked the second question. The word "the" implies a certainty that there actually was a broken headlight, which there was not. Similar misleading questions used by Loftus involve stop signs versus yield signs with similar results. Finally, Loftus and her associates showed that not all people are susceptible to memory distortion, young (up to 20) and older subjects (over 65) are most likely to exhibit memory alteration.

    3. False Memory Syndrome

      Many psychologists believe that individuals can repress memories of extremely distressing childhood experiences which may later surface during psychotherapy for an unrelated problem. This phenomenon has been labeled the repressed memory syndrome. Several court cases have involved the apparent recall by adults in therapy of childhood sexual abuse who have then brought charges against the alleged perpetrators. However, Loftus and others question the accuracy of these recovered memories and claim that the memories are actually the result of distortions produced by the patient-therapist alliance. The creation of an inaccurate record of childhood sexual abuse is now called the false memory syndrome. Loftus and other researchers have experimentally demonstrated that it is relatively easy to induce someone to believe an entirely false event actually happened some time in their past simply through suggestion.

    4. Motivated Forgetting

      Based on Freudian ideas, repression has been suggested as a principle of forgetting. The function of repression is to block the recall of anxiety provoking memories. Subsequently, investigators have explored, in the directed forgetting paradigm, whether animals can be motivated to forget. Evidence indicates that, when subjects receive a " remember" cue, performance is enhanced, but receipt of a "forget" cue weakens performance, in a delayed matching-to-sample procedure. Human studies investigating directed forgetting have yielded mixed results. Some investigators find directed forgetting both in recall and recognition tasks while others find directed forgetting only with a recall task. The inconsistent data has hampered the development of an explanation for the directed forgetting phenomenon. Finally, future studies will have to discern whether directed forgetting principles operate in some cases of repression.

  4. ANATOMICAL BASIS OF MEMORY RETRIEVAL

    Based upon studies done by Warrington and Weiskrantz (1968, 1970, 1975), interference effects are very prominent in list learning done by amnesiacs. The interference effects can be decreased when amnesiacs are given powerful retrieval cues at the time of list recall. Finally, lesions of the hippocampus positively correlate with retention difficulties. Therefore, the hippocampus appears to be crucial for both the storage and retrieval of declarative knowledge.