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Mass Media Law, 13/e
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Copyright

Multiple Choice Quiz



1

If a company doesn't use its trademark in two years:
A)It must pay a large fee to renew it.
B)The government assumes the trademark has been abandoned.
C)It is considered dead and cannot be used by any company.
D)It doesn't matter. Once you have a trademark, you always have it.
2

Federal law prevents companies other than Sony from manufacturing:
A)Walkman portable cassette players.
B)Walkman exercise equipment.
C)Walkman exercise clothing.
D)All of the above.
3

Under U.S. law, trademarks go to:
A)The first person to use them.
B)The first person to register them.
C)The first person whose application was approved.
D)Either B or C.
4

The problems associated with copyright have largely been the result of:
A)Advances in scientific reasoning.
B)Advances in publishing technology.
C)The distinction between knowledge and knowing.
D)A, B and C are correct.
5

The origins of American copyright law can be found in:
A)The 1710 British law commonly known as the Statute of Eight Anne.
B)The British Crown's desire to encourage creative endeavors.
C)The need to assure authors and artists that they could be rewarded for their labors.
D)A, B and C are correct.
6

Copyright may not be applied to:
A)Pantomimes and choreographed works.
B)Improvised comedic sketches.
C)Dramatic works.
D)Sculptured works.
E)None of the above may be copyrighted.
7

The key to determining whether something is an original work appears to be:
A)Whether it contains facts or ideas.
B)The "sweat of the brow" doctrine.
C)The manner in which facts are arranged, selected or coordinated.
D)The presence of historic facts.
8

As a result of the U.S. Supreme Court's decision in Feist Publications Inc. v. Rural Telephone Service Co. Inc. (1991), computer databases:
A)Are covered by copyright law.
B)Probably are not covered by copyright law.
C)Are covered in some states under the "sweat of the brow" doctrine.
D)Are covered by plagiarism statutes.
9

A reporter who finds she is the only person present at an event:
A)Can copyright the facts if she is the only witness to them.
B)Can copyright her presentation of the facts based on literary style and presentation.
C)May not copyright either the facts or the presentation of the facts since news is in the public domain.
D)Both A and B are correct.
10

According to Miller v. Universal City Studios (1981), a reporter who digs up significant facts through the process of research:
A)May copyright the facts if the research was unique and broad-ranging.
B)Triggers the doctrine that facts and the expression of facts may be seen as one and the same.
C)May copyright the research since the creative endeavor of research needs to be protected.
D)None of the above is correct.
11

Misappropriation suits:
A)Are intended to prevent unfair competition.
B)Are only applicable when copyright violation is also present.
C)Have been declared an impermissible violation of the First Amendment.
D)Are applicable when consumers are likely to be misled.
E)Both A and D are correct.
12

A work written after 1978:
A)Is protected for a total of 95 years.
B)Is protected for the life of the creator plus 70 years.
C)Is protected for two periods of 28 years.
D)Is protected for 56 years.
13

The fair-use doctrine:
A)Allows reporters, teachers and others to undertake small amounts of copying without infringing copyright.
B)Allows authors to demand royalties from reporters, teachers and others for the fair use of even small portions of their work.
C)Allows the commercial use of small amounts of material without infringing on copyright.
D)A and C are correct.
14

In Basic Books Inc. v. Kinko's Graphics Corp. (1991), the U.S. District Court said that:
A)Course readers are fair use.
B)Course readers go beyond what is allowed for fair use.
C)Course readers qualify as fair use if they use no more than 20 pages from any one book.
D)Kinko's may copyright its course readers.
15

The nature of the copyrighted work element of the fair-use doctrine:
A)Gives strong preference to a right of first publication by the author.
B)Treats newspapers and magazines differently than workbooks and similar material intended for individual consumption.
C)May treat unpublished letters as outside of the fair-use doctrine.
D)All of the above are correct.