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Mass Media Law, 13/e
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Invasion of Privacy: Publication of Private Information and False Light

Chapter Overview

Publicity About Private Facts:

It is an invasion of privacy to publicize private information about another person's life if the publication of this information would be embarrassing to a reasonable person and the information is not of legitimate public interest or concern. To publicize means to communicate the information to a large number of people. There is no liability for giving further publicity to information that is already considered public. The press is free, for example, to report even embarrassing and sensitive matters contained in public records. The information that is publicized must be considered offensive to a reasonable person; the law does not protect hypersensitive individuals.

Courts use many strategies to determine whether information has legitimate public concern. Stories that are of great interest have legitimate public concern. Stories about both voluntary and involuntary public figures are normally considered of legitimate public concern. When private information is published or broadcast, it is important that a connection exists between the revelation of the embarrassing private information and the newsworthy aspects of the story. Embarrassing details about a person's private life cannot be publicized simply to amuse or titillate audiences. News stories that recount past events--including embarrassing details of an individual's life--are normally protected from successful privacy suits. However, courts will usually insist on a good reason for relating these embarrassing past events to an individual's current life or work. The nation is struggling to resolve issues relating to the use of personal data gathered via the Internet.

False Light Privacy:

It is an invasion of privacy to publish false information that places an individual into what is called a false light. However, this false information must be considered offensive to a reasonable person. Also, the plaintiff must prove that the information was published negligently, with knowledge of its falsity, or with reckless disregard for the truth.

One common source of false light privacy suits is any drama that adds fictional material to an otherwise true story. The use of fictional rather than real names in such a drama will normally preclude a successful invasion-of-privacy suit. The coincidental use of a real name in a novel or stage play will not stand as a cause of action for invasion of privacy. Most false light cases, however, result from the publication of false information about a person in a news or feature story. Pictures of persons who are not involved in the stories that the pictures are used to illustrate frequently provide false light privacy suits.