Radio Today

The "Three C’s" of Radio Today: Competition, Consolidation, and Control

Competition in Today’s Radio Business

Consolidation: The Big Radio Groups

Control: Radio Programming and Promotion

Radio Programming Today

Country

News/Talk and Sports

Adult Contemporary and Oldies

Contemporary Hit Radio

Ethnic Formats: Hispanic and Black/Urban Contemporary

Soft Adult Contemporary (Adult Standards and Easy Listening)

Album Rock: Modern and Classic

Other Formats

Noncommercial Radio

Satellite Radio Today

Radio Station Organization

Getting a Job: Radio Employment Today

Radio Salaries

Summary

Key Terms

Suggestions for Further Reading

Internet Exercises