Broadcast and Cable TV today

Television Now

Types of Television Stations

Commercial and Noncommercial Stations

VHF, UHF, and DTV Stations

Network Television

Fox Broadcasting Company

New Networks

The End of Network Television?

Local Television

Television’s Cash Cows: Network Owned-and-Operated Stations

Cash Calves? Major Network Affiliates

WB, UPN, and Pax Affiliates

Independents: A Vanishing Breed

Low Power to the People: LPTV

TV Station Ownership

Public Television

Cable Television

Cable Programming

Packaging Cable Services: The Trail of "Tiers"

Cable Ownership

Cable Economics

Direct Broadcast Satellites (DBS)

DBS Programming

DBS Today and Beyond

Working in Television

TV Station Organization

Cable System Organization

The Job Outlook

Broadcast TV Job Trends

Cable TV Job Trends

Women and Minorities in TV

Summary

Key Terms

Suggestions for Further Reading

Internet Exercises