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Multiple Choice Quiz
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1

According to your book, radio station program formats
A)are chosen by the listeners
B)cannot be regulated by the FCC
C)are subject to approval from the FCC
D)reflect the tastes of the station owners
2

The largest source of programming for radio is
A)local
B)prerecorded or syndicated
C)network programming
D)none of the above
3

According to your book's authors, network music programming
A)has undergone a renaissance in recent years
B)is declining in popularity
C)is limited mostly to public radio stations
D)is most successful for the classical music genre
4

The book claims that syndicated and network programming are growing and combining because:
A)more music programming is nationally broadcast
B)many popular talk personalities have been syndicated via satellite
C)network operations are becoming more efficient
D)all of the above
5

Which of the following would not be considered a turnkey automation station:
A)a station that uses CDs or tape machines interfaced with a computer console
B)a station that uses a radio program service from a satellite without the use of a local, live announcer
C)a station that uses a satellite service to enhance local programming
D)all of the above can be considered turnkey automation systems
6

Even with the enhanced capabilities of today's computers it is not possible to have all programming stored within a computer system.
A)true
B)false
7

The key to a successful format includes which of the following?
A)identifying and serving a predetermined set of listeners
B)serving listeners better than other competitors
C)rewarding listeners both on and off the air
D)all of the above
8

Filling a "format hole" means
A)creating a new radio format that targets new listeners
B)carving a unique niche in the market capable of attracting enough listeners to satisfy advertisers
C)playing music appropriate to your audience
D)all of the above
9

Which of the following is not an external factor affecting the analysis of a station's format.
A)its dial location
B)a competitive market study
C)geography of the area
D)strength of the competitors in the market
10

The goal of radio programming is to attract and maintain an audience.
A)true
B)false
11

Psychographics includes all of the following except:
A)hobbies
B)values
C)lifestyles
D)age
12

Demographic research indicates that radio is primarily a medium for
A)young listeners
B)baby boomers
C)older listeners
D)all of the above
13

Most radio listeners are
A)male
B)female
C)evenly split between genders
14

Radio W.A.R.S. was
A)an early radio drama that caused panic among the public
B)the term used for ratings competition during sweeps
C)a series of psychographic studies about radio listeners
D)the radio serialization of Star Wars
15

According to research conducted about radio listeners, __________ listeners were more likely to be women, active consumers of beverages, and more likely to eat out at restaurants.
A)contemporary hit radio
B)modern rock
C)jazz
D)all of the above
16

The name given the programming chart for radio is known as a
A)hot clock
B)format wheel
C)sound hour
D)all of the above
17

Generally the most listened to time period for radio is
A)morning drive
B)evening drive
C)daytime
D)evening and late night
18

The use of too many spots and promotional segments in the radio format is known as
A)over advertising
B)clutter
C)bad programming
D)devaluation
19

The area of overlap on the format wheel where one program element ends and another begins is called
A)stop set
B)spot set
C)a seque
D)a billboard
20

Which of the following is a way that radio stations keep track of musical preferences among listeners?
A)call-ins
B)call-outs
C)focus groups
D)all of the above are ways stations track musical preferences
21

Programming a news/talk station is easier than programming a music format station.
A)true
B)false
22

Public radio stations, college radio stations and community stations are all affiliated with National Public Radio.
A)true
B)false
23

Most community radio stations use a ___________ approach to programming.
A)block
B)strip





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