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Multiple Choice Quiz
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1

According to the authors, _____________ is cited as the most believable source of news by the majority of Americans.
A)radio
B)television
C)the daily newspaper
D)the Internet
2

Television is the primarily source of news for __________ of Americans.
A)all
B)half
C)two-thirds
D)one-quarter
3

When President John F. Kennedy was assassinated
A)all regular television programming was suspended for several days
B)90% of all Americans watched TV coverage
C)people around the world watched as a result of the newly developed communication satellites
D)all of the above
4

Which of the following was not covered live by television
A)the Korean war
B)the Vietnam war
C)civil rights marches
D)the resignation of Richard Nixon
5

ABC's Nightline came into being as a result of which crisis?
A)the Vietnam war
B)the Challenger disaster
C)the American hostage crisis in Iraq
D)the Watergate scandal
6

"Happy Talk" refers to
A)the growth of talk shows on television
B)news' move away from issues and toward personalities
C)the growth of situational comedy programming
D)all of the above
7

ENG and SNG technologies had an impact on news by
A)making portable equipment lighter
B)making it easier for news crews to go live at a news event
C)making it easier to cover national and international events
D)all of the above
8

"Sweeps" refers to
A)adjustment of the horizontal lines in a television camera
B)the period when ratings for local television are taken
C)contests that give-away groceries
D)local television IDs given at the top of the hour
9

Even though local television news has grown dramatically, no regional cable services have started up.
A)true
B)false
10

CNN faces global competition from all of the following news sources except
A)Sky News
B)BBC World
C)Canal Plus
D)CBS
11

Television news remains an important part of the media landscape for all of the following reasons except
A)news is a profit center for media companies
B)news provides credibility for media companies
C)news provides a focus for late night programming
D)news provides information
12

The person with the responsibility for the day-to-day news operation is
A)the news director
B)the news producer
C)the assignment editor
D)the news anchor
13

The person in charge of choosing the camera shots and getting the program on the air is
A)the news director
B)the news producer
C)the assignment editor
D)the news anchor
14

Generally speaking, the public's overall view of television news credibility is
A)is declining
B)is increasing
C)hasn't changed in the last thirty years
15

In recent polls, only ________ express great confidence in the American press.
A)one in six
B)one in four
C)one in two
D)one in ten
16

The three basic ways a television station or cable company acquires programming are with networks, syndication or local origination.
A)true
B)false
17

Which of the following networks has significantly smaller number of affiliates than the other television networks?
A)NBC
B)CBS
C)Pax TV
D)Fox
18

Currently all television networks pay affiliates compensation for carrying their programs.
A)true
B)false
19

The original purpose of the financial interest and syndication rules by the FCC was
A)was meant to eliminate affiliation contracts
B)to limit network participation in the ownership of programs produced for them
C)to make it more difficult for syndicators to distribute their programs
D)to encourage the creation of new networks.
20

The effects of the Prime Time Access Rules can be summarized as
A)helping independent producers
B)reducing the amount of time affiliates could accept from a network
C)enabling independent stations to compete with network affiliated stations
D)all of the above
21

The FCC repealed most aspects of the Prime-Time Access Rules in 1996.
A)true
B)false
22

The trend to stagger the introduction of new programs was started by
A)ABC
B)FOX
C)WB
D)CBS
23

Major motion picture studios have had ___________ success in producing television programming.
A)great
B)little
24

Which of the following companies would not be considered to be independent producer?
A)Carsey - Werner - Mandabach
B)Paramount - Viacom
C)Dreamworks
D)Stephen Bochco
25

When a new program idea is presented to a network as a short story narrative, the short story is called
A)a concept
B)a pilot
C)a treatment
D)a storyboard
26

Most program proposals are developed under the terms of a
A)step-deal
B)independent producer agreement
C)pilot project
D)none of the above
27

The most expensive television programming tends to be
A)situation comedies
B)major miniseries
C)adventure/ mystery/ drama
D)reality/ newsmagazine
28

Generally, a major theatrical release will come to television first as
A)a major pay cable service such as HBO
B)a prime-time television network offering
C)a pay-per-view offering
D)a sweeps month television special
29

Cable original movies tend to be less expensive than over-the-air 'movie of the week' products.
A)true
B)false
30

Generally the cost of cable produced television series tends to be
A)higher than over-the-air television
B)lower than over-the-air television
C)about the same as over-the-air television
31

To reduce the cost of shooting television and cable programming, major foreign cities such as Toronto or London frequently 'stand in' for New York or Los Angeles.
A)true
B)false
32

Public television operates ______________ the commercial television networks
A)the same way as
B)in reverse from
33

Which of the following is not a type of syndicated programming?
A)movie packages
B)off-net syndicated programming
C)first-run syndicated programming
D)all of the above are types of syndicated programming
34

The movement of audiences from one program to another is called
A)tune in factor
B)audience share
C)audience churn
D)audience flow
35

When a TV network goes head-to-head with same type of programming as a major competitor we call that
A)challenge programming
B)copycating
C)counterprogramming
D)none of the above





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