Ratings and Audience Feedback

History of Audience Measurement

The Ratings Process

Measuring TV Viewing

Processing the Data

The Ratings Books

Terms and Concepts in TV Ratings

Meauring Radio Listening

Processing the Data

The Radio Ratings Book

Terms and Concepts in Radio Ratings

Accuracy of the Ratings

Uses for Ratings

New Developments in Ratings Technology

Measuring the Internet Audience

Beyond Ratings: Other Audience Research

Music Research

Market Research

Summary

Key Terms

Suggestions for Further Reading

Internet Exercises