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Multiple Choice Quiz
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1

Which of the following is not one of the main social scientific methods discussed in your book?
A)the experimental method
B)the survey method
C)content analysis
D)all of the above were discussed
2

These types of experiments are best in allowing researcher to make statements about cause and effect.
A)field experiments
B)laboratory experiments
C)surveys
D)panel studies
3

Surveys that are done over a period of time are called
A)a trend study
B)a panel study
C)a longitudinal study
4

These studies are useful in defining media stereotypes and establishing a gauge of the amount of television violence.
A)panel studies
B)laboratory experiments
C)content analysis studies
D)field experiments
5

Early theories of media effects
A)held that media could have very specific, but limited effects on people
B)held that media alone cannot cause specific audience effects
C)held that media worked in a series of steps, passing from opinion leaders to the general population
D)held the premise that media would 'shoot' beliefs into people's minds
6

Limited-effects theory suggests
A)that the effects of the hypodermic needle are immediate but limited
B)that mass communication alone does not ordinarily cause audience effects but functions primarily to reinforce existing conditions
C)that there are circumstances under which specific media content might have a significant effect on certain members of the audience
D)none of the above
7

Concern over media violence started
A)in the 1930s with the introduction of gangster movies
B)in the 1950s when television became popular
C)in the 1960s with the spread of urban unrest
D)in the 1990s with the passage of V-chip legislation
8

The _____________ theory said that watching scenes of media violence would reduce the aggressiveness of the viewer since hostile feelings would be purged.
A)stimulation
B)media
C)catharsis
D)aggression
9

The _____________ theory said that watching scenes of violence prompted viewers to behave more aggressively.
A)stimulation
B)media
C)catharsis
D)aggression
10

Early experiments done to test television violence were criticized for their
A)experimental nature
B)artificiality of the setting
C)atypical depiction of violence
D)both b and c, but not a
11

According to your book, survey research has not supported the notion that there is a consistent association between viewing violent television and aggressive behavior.
A)true
B)false
12

According to your book, children in the Canadian town who had not previously received television demonstrated
A)no change in behavior after the introduction of television
B)an increase in the rate of aggression that matched other towns who already had television
C)an increase in the rate of aggression that was more than three times higher than children who had television previously
D)none of the above
13

Metanalysis on television and violence suggests that the precise impact of TV violence is affected by many factors including age, sex, and family interaction among other things.
A)true
B)false
14

Generally speaking, content analysis of video games have shown that many games involve participation in acts of simulated violence.
A)true
B)false
15

The _______________ theory deals with how television affects the social construction of someone's world, distorting it to look like the world portrayed on television as opposed to reality.
A)catharsis
B)resonance
C)cultivation
D)stimulation
16

When heavy viewers within social subgroups develop common perceptions that differ from light TV viewers the effect is called
A)mainstreaming
B)stimulation
C)resonance
D)distraction
17

Those interested in the effects of television on politics center their attention on
A)how media influence the voting behavior of citizens
B)how media helps to shape election campaigns
C)how media are changing the basic political structure
D)all of the above
18

Since the 1960s, television has assumed dominance as the most influential medium in deciding voting behavior.
A)true
B)false
19

Research on presidential debates done over the last six races indicates
A)that viewers are likely to switch when one candidate exhibits strong leadership qualities
B)that viewers don't like debates
C)that debates reinforce viewers' beliefs about their chosen candidates
D)that candidates should not attack their opponents during the debate
20

As a result of studies that examine the impact of stereo-typing on viewers' attitude, which of the following can be stated?
A)men outnumber women two to one in starring roles
B)men appear to have a greater variety of occupational roles
C)male characters are more likely to be active or dominant
D)all of the above
21

General research ________ support the notion that sex-role beliefs can be affected by the mass media.
A)does not
B)does
22

Exit polling is more likely to have an impact on voters in _________ elections.
A)statewide
B)national
C)local
23

With regard to television viewing and learning, your book says
A)heavy television viewing significantly lowers a person's IQ
B)heavy television viewing has no effect on a person's IQ
C)there is a causal link between light television viewing and high SAT scores
D)TV viewing has a small adverse effect on IQ and schoolachievement
24

Which of the following prosocial statements may be attributed to television viewing?
A)television teaches certain cognitive skills that are necessary for school success
B)television shows can help reduce gender-related stereotyping
C)viewing shows with prosocial messages can prompt subsequent prosocial behaviors
D)all of the above
25

Time spent online seems to displace which other medium?
A)newspapers
B)radio
C)television
D)all of the above







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