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Business Research Methods
Business Research Methods, 8/e
Donald R Cooper, Florida Atlantic University
Pamela S Schindler, Wittenberg University

Table of Contents

        
Part I: Introduction to Business Research        
1
           1        Research in Business        
1
           2        Applying Scientific Thinking to Management Problems        
9
           3        The Research Process        
18
           4        The Research Proposal        
27
           5        Ethics in Business Research        
34
      
Part II: The Design of Research  
           6        Design Strategies        
38
           7        Sampling Design        
48
           8        Measurement        
57
           9        Measurement Scales        
65
      
Part III: Sources and Collection of Data  
           10        Exploring Secondary Data        
72
           11        Survey Methods: Communicating with Participants        
79
           12        Instruments for Participant Communication        
85
           13        Observational Studies        
94
           14        Experimentation        
101
      
Part IV: Analysis and Presentation of Data  
           15        Data Preparation and Description        
109
           16        "Exploring, Displaying, and Examining Data"        
114
           17        Hypothesis Testing        
126
           18        Measures of Association        
142
           19        Multivariate Analysis: An Overview        
155
           20        Presenting Results: Written and Oral Reports        
160
         
           Cases        
 Appendixes  
 A. Core Business Reference Sources:
Printed and Electronic Resource Title List
  
 B. Decision Theory Problem  
 C. Request for Proposal (RFP): Assessment and Contents  
 D. Sample Student Term Project  
 E. Nonparametric Significance Tests  
 F. Selected Statistical Tables  




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