Paul C. Cozby,
Cal State Fullerton & Northcentral University
ISBN: 0072523425 Copyright year: 2004
Clear writing and examples. The eighth edition retains the core
strengths of direct, clear writing and interesting, illustrative examples.
Challenging concepts and complex research design issues come to live through
carefully chosen examples of basic, applied, and program evaluation research.
Decision-making emphasis. Advantages and disadvantages of research
methods and design are discussed in detail throughout the text. This continual,
thought-provoking reinforcement helps students understand each step of the
research process and helps them become better consumers of research.
Making sense of research. The text emphasizes understanding research.
Reviewers consistently praise the text for the diversity and quality of examples
that help students conceptualize and critique research and research design
Strong Pedagogy. Questions at the end of each chapter provide direct,
practical activities for students that help them understand research by applying
the information in the chapter. Other practical and proven features include:
end of chapter key terms list, chapter outlines, a general glossary, Appendix
A on writing research reports with a sample published manuscript, and statistical
tests an tables appendixes.
Provides objective evaluation of the strengths and limitations of
a range of empirical techniques.