HelpFeedback
Perreault
Information Center
Table of Contents


Basic Marketing: A Global Managerial Approach, 15/e
William D Perreault, University of North Carolina at Chapel Hill
E Jerome McCarthy, Michigan State University at East Lansing

ISBN: 0072525231
Copyright year: 2005

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.



To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.



(c)2005 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.