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True or False
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1
Events can reach hard-to-reach audiences.
A)True
B)False
2
Event managers organize the logistics, staffing, and marketing of events.
A)True
B)False
3
Trade shows, fairs, and exhibits are examples of created events.
A)True
B)False
4
The most important participation events for B2B companies are state fairs.
A)True
B)False
5
Trade shows reinforce relationships with existing customers and create qualified leads for new customers.
A)True
B)False
6
Sponsorships are an important element in building brand associations.
A)True
B)False
7
It is inappropriate for nonprofit organizations to solicit sponsors.
A)True
B)False
8
Events can be especially effective in building brand loyalty.
A)True
B)False
9
Events tend to involve only a small percentage of a brand's target audience.
A)True
B)False
10
The loss associated with a poorly handled transaction is the value of that sale.
A)True
B)False
11
The "umbrella" idea in customer service means everything a brand or company does is focused on serving the customer.
A)True
B)False
12
Customers do not expect companies to be perfect, but they do expect problems to be corrected quickly.
A)True
B)False
13
Customer service personnel who are knowledgeable and accessible support positive customer interactions.
A)True
B)False
14
Gerald is delegating more authority to his sales staff to address customers' problems. Gerald is endowing his staff.
A)True
B)False
15
After market research, the next most important source of customer feedback is warranty cards.
A)True
B)False





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