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True or False
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1
Traditionally, marketing communications were dominated by advertising agencies.
A)True
B)False
2
Account managers act as the liaison between consumers and the agency.
A)True
B)False
3
Traffic managers control the flow of work through the approval and production process.
A)True
B)False
4
Integration of MC is primarily driven by the needs of clients.
A)True
B)False
5
In decentralized marketing responsibility is assigned by brand or geographic area.
A)True
B)False





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