Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
Which of the following are goals of IMC?
A)Listen to all stakeholders
B)Inform all stakeholders
C)Persuade all stakeholders
D)All of the above
E)None of the above
2
Which of the following is not a concern of consumers regarding marketing communications?
A)It creates a barrier to market entry
B)It drives up the cost of products
C)It increases the quality of products
D)It sells unhealthy, dangerous products
E)It merchandises too many aspects of our culture.
3
Canadians often complain that American marketing communications:
A)Set unrealistic expectations
B)Are done is bad taste
C)Invite censorship
D)Create visual pollution
E)Push one country's culture onto another
4
The moral and value standards of a society are called:
A)Attitudes
B)Ethics
C)Values
D)Perceptions
E)Lifestyle
5
Which of the following groups are considered vulnerable to MC messages?
A)Children
B)Elderly
C)Minorities
D)People in developing countries
E)All of the above
6
Which of the following statements describes advertising using offensive brand messages?
A)Presenting issues that are felt to be inappropriate for public discussion.
B)Presenting messages that are received subconsciously, below a person's perceptual threshold, causing a desired response.
C)Presenting messages that use extremely controversial components to grab a person's attention.
D)Presenting issues that mislead the public
E)All of the above
7
Which of the following statements describes subliminal advertising?
A)Presenting issues that are felt to be inappropriate for public discussion.
B)Presenting messages that are received subconsciously, below a person's perceptual threshold, causing a desired response.
C)Presenting messages that use extremely controversial or offensive components to grab a person's attention.
D)Presenting issues that mislead the public
E)Presenting communication that uses exaggeration or hyperbole to promote a brand
8
__________________are considered by some people to be questionable BtB marketing practices.
A)Slotting allowances and display fees
B)Slotting allowances and co-op advertising
C)Display fees and premiums
D)Shelf-talkers and merchandising displays
E)All of the above
9
Which of the following is a widely used advertising fraud?
A)knockoffs
B)Puffery
C)Bait-and-switch
D)Cease-and-desist
E)All of the above
10
Industries prefer high standards and self-regulation because:
A)Of less interference from government
B)Disreputable members of the industry can ruin the reputation of the whole industry
C)The few companies that do not play by the rules will only have a competitive advantage in the short term.
D)All of the above
E)None of the above





To learn more about the book this website supports, please visit its Information Center.
(c)2005 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


DuncanOnline Learning Center

Home > Chapter 20 > Multiple Choice Quiz