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True or False
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1
A brand is a product.
A)True
B)False
2
Logos create brand identity.
A)True
B)False
3
A store brand is the same as a house brand or a private label brand.
A)True
B)False
4
A perceptual map is a visualization technique that indicates how marketers perceive their brand relative to competing brands.
A)True
B)False
5
Perceptual maps enable brand managers to compare their brands with other brands in the minds of consumers.
A)True
B)False
6
A logo is similar but broader than a trademark.
A)True
B)False
7
Brand communities increase brand loyalty.
A)True
B)False





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