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True or False
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1
Noise is interference or distractions that can negatively affect the transmission and reception of a message.
A)True
B)False
2
The extent to which the receiver is believed is called source credibility.
A)True
B)False
3
Brand messages are always controlled by the marketer.
A)True
B)False
4
Brian is recognized by his customers as knowledgeable about computers. Brian has source credibility.
A)True
B)False
5
Most unexpected touch points are connected with customer service.
A)True
B)False
6
Clutter is competition among brand messages for consumers' attention.
A)True
B)False





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