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Introduction to E-Commerce
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Table of Contents


Introduction to E-Commerce, 2/e

Jeffery F Rayport

ISBN: 0072553472
Copyright year: 2004

Table of Contents




1 A Framework for E-Commerce

Part I: The Basic Technology of the Internet and the Web

2 Basic Technology of the Web and E-Commerce Businesses

Part II: Strategy Formulation for New Economy Firms

3 Framing Market Opportunity

4 Business Models

5 Customer Interface

6 Market Communications and Branding

7 Strategy Implementation

8 Metrics

Part III: Technology Infrastructure

9 Website Development Process

10 Website Architecture

Part IV: Capital Infrastructure

11 Human and Financial Capital

Part V: Media Infrastructure

12 Media Convergence

Part VI: Public Policy and Structure

13 Public Policy: Regulation

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