Mass Communication Information Center: Table of Contents


		Sample Chapter Overview Table of Contents About the Author Preface Introduction for the S... Feature Summary Supplements PageOut



	Student Edition
	Instructor Edition

Mass Communication: Living in a Media World

Ralph Hanson, West Virginia University

Part I. Living in a Media World
Chapter 1. Media in Our Lives
Chapter 2. The Media Business

Part II. A World of Words
Chapter 3. Books
Chapter 4. Magazines
Chapter 5. Newspapers and the News

Part III. A World of Sound and Motion
Chapter 6. Radio
Chapter 7. Recording Industry
Chapter 8. The Movies
Chapter 9. Television
Chapter 10. Digital Media and the Internet

Part IV. Controlling the Media
Chapter 11. Advertising
Chapter 12. Public Relations
Chapter 13. Controlling the Media: Law and Regulations

Part V. A World Connected
Chapter 14. Politics and the Media
Chapter 15. Globalization of the Media

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