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1 | |
An early form of writing, which was an abstract symbol standing for a word or phrase was known as a ______________. |
| | A) | pictograph |
| | B) | hieroglyph |
| | C) | ideograph |
| | D) | phonograph |
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2 | |
The Egyptians wrote on papyrus, an early form of __________________. |
| | A) | clay tablet |
| | B) | parchment |
| | C) | paper |
| | D) | cotton fabric |
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3 | |
Many ancient Greek and Latin texts were lost because in the Dark Ages, many monks |
| | A) | did not approve of their content. |
| | B) | did not want to waste parchment. |
| | C) | rewrote parts of them. |
| | D) | did not preserve the delicate papyrus. |
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4 | |
A scriptoria was a place were monks |
| | A) | studied religious tomes |
| | B) | wrote books |
| | C) | created and prepared parchment |
| | D) | hand copied religious texts |
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5 | |
Printing was invented in |
| | A) | China |
| | B) | Germany |
| | C) | Egypt |
| | D) | Italy |
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6 | |
The _______________ was a significant invention of Johannes Gutenberg, which enabled printers to make multiple, identical copies of a single letter without hand carving each one. |
| | A) | font |
| | B) | typemold |
| | C) | typeface |
| | D) | typeset |
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7 | |
The names Garamond, Baskerville, and Bodoni refer to |
| | A) | printers of the 17th and 18th centuries. |
| | B) | types of printing machines. |
| | C) | popular typefaces. |
| | D) | both A and C. |
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8 | |
The printer___________________ helped begin the standardization of English in the 1400's by publishing books in English. |
| | A) | Johannes Gutenberg |
| | B) | William Caxton |
| | C) | William Clark |
| | D) | Benjamin Franklin |
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9 | |
Martin Luther helped to create a literate mass society specifically by |
| | A) | publishing inexpensive Bibles. |
| | B) | writing books about scientific ideas for the common people. |
| | C) | translating the New Testament into German. |
| | D) | founding the Lutheran Church. |
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10 | |
The Bay Psalm Book was put together by _________________ settlers in the New World who were unhappy with existing translations of psalms. |
| | A) | Spanish |
| | B) | Puritan |
| | C) | German |
| | D) | Italian |
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11 | |
Written and published by Benjamin Franklin himself, _____________________sold nearly 10,000 copies, more than had been sold up to that date than any other book in North America. |
| | A) | Pamela |
| | B) | Poor Richard's Almanack |
| | C) | The London Jilt |
| | D) | The Pickwick Papers |
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12 | |
The first paperbacks were called _____________________. Mostly action stories, they were popular during the Civil War era. |
| | A) | serial novels |
| | B) | nickel novels |
| | C) | dime novels |
| | D) | penny press novels |
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13 | |
The introduction of the first _______________machine, revolutionized publishing, since for the first time type no longer needed to be set by hand. |
| | A) | printing press |
| | B) | rotary press |
| | C) | linotype |
| | D) | computer compositor |
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14 | |
_______________ presses are publishers that issue a limited number of books, covering specialized topics, and may not be for profit. |
| | A) | University and small |
| | B) | International |
| | C) | Vanity |
| | D) | Naval |
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15 | |
An example of a highly successful (6 million copies sold) book, that was originally self-published is |
| | A) | The Celestine Prophecy |
| | B) | A River Runs Through It |
| | C) | The Hunt for Red October |
| | D) | Flight of the Intruder |
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16 | |
An e-book reader is |
| | A) | a device to help one read books while on the Internet. |
| | B) | a mechanism to self-publish electronically |
| | C) | a device that holds and displays up to ten books. |
| | D) | an individual who reads electronically published books. |
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17 | |
Ready to print pages sent of book authors for final corrections are known as |
| | A) | typeset |
| | B) | fact sheets |
| | C) | proofs |
| | D) | prints |
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18 | |
The American Booksellers Association represents |
| | A) | Barnes & Noble |
| | B) | independent bookstores |
| | C) | Crown Books |
| | D) | all of the above |
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19 | |
One of the best-known writers of domestic novels was |
| | A) | Herman Melville |
| | B) | Sarah Josepha Hale |
| | C) | Nathaniel Hawthorne |
| | D) | Danielle Steele |
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20 | |
According to the text, the immense popularity of the Harry Potter books has led to |
| | A) | enhanced sales of other children's' books. |
| | B) | increased interest on the part of children in adult's books. |
| | C) | the creation of separate best seller lists in the New York Times for fiction and non-fiction. |
| | D) | anxiety on the part of publishers of other children's' classics. |
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