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1 | |
The _____________was the first system that allowed messages to be carried through space without having to be physically transported by a person. |
| | A) | radio |
| | B) | telegraph |
| | C) | wireless telegraph |
| | D) | television |
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2 | |
In 1888, _______________ created the simplest possible radio transmitter, detecting a signal sent from across the room. |
| | A) | Guglielmo Marconi |
| | B) | Heinrich Hertz |
| | C) | Thomas Edison |
| | D) | Samuel Morse |
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3 | |
David Sarnoff was born in 1891, the same year ________________was discovered. |
| | A) | the telegraph |
| | B) | the first radio signal |
| | C) | the electron |
| | D) | electricity |
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4 | |
Sarnoff had his first connection to communications history in 1912 when he |
| | A) | sent a distress signal from the Titanic. |
| | B) | helped to develop the wireless telegraph. |
| | C) | received telegraph signals while in the Wanamaker department store in New York City. |
| | D) | answered the S.O.S. signal of the Titanic. |
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5 | |
The American Music Box Memo was about a plan to |
| | A) | send music through telegraph wires. |
| | B) | market a new type of music box to the public. |
| | C) | allow individuals to send musical messages to a friend, for a fee. |
| | D) | use the fact that wireless messages could be heard by anyone to bring entertainment the public. |
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6 | |
One thing that held up the development of radio was |
| | A) | the number of transmitters relative to receivers owned by the public. |
| | B) | lack of interest in new types of entertainment. |
| | C) | the events of WW I. |
| | D) | Marconi's inability to sell radio equipment. |
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7 | |
The RCA was formed as a consortium of four major companies in order to |
| | A) | overpower the attempts of the Navy of keep control of radio. |
| | B) | bring together the patents and technology necessary to make radio work. |
| | C) | avoid the creation of a monopoly in the new medium. |
| | D) | create a more diverse range of radio programming. |
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8 | |
Radio station KDKA was the first |
| | A) | commercial station. |
| | B) | station to run an advertisement. |
| | C) | one to broadcast a sporting event. |
| | D) | to transmit a broadcast. |
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9 | |
A radio network is |
| | A) | a group of independently programmed radio stations. |
| | B) | a group of amateur radio broadcasts who sent programs to each other. |
| | C) | a company that provides common programming to a large group of stations. |
| | D) | a consortium of companies who come together to control the development of radio. |
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10 | |
According to the text, from the beginning, ________________considered radio an advertising medium. |
| | A) | David Sarnoff |
| | B) | William Paley |
| | C) | Herbert Hoover |
| | D) | Guglielmo Marconi |
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11 | |
During the golden age of radio |
| | A) | people got most of their entertainment from inside the home. |
| | B) | almost all radio programs were soap operas. |
| | C) | radio was the public's primary form of entertainment. |
| | D) | FM radio surpassed the popularity of AM. |
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12 | |
David Sarnoff wanted to buy FM radio patents from their inventor because |
| | A) | he was anxious to improve the sound of radio. |
| | B) | he wanted to start a network of FM radio stations. |
| | C) | he was developing a type of stereo broadcast that would compliment the FM band. |
| | D) | he was trying to prevent the FM band from being used for radio. |
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13 | |
Amos 'n' Andy was a highly popular radio show for many years, but it was also highly criticized because |
| | A) | it was played in restaurants and movie theaters between shows. |
| | B) | it depicted middle-class blacks as supporting characters. |
| | C) | it portrayed African Americans in a demeaning manner. |
| | D) | the actors wrote the scripts themselves. |
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14 | |
In the 1930s, newspapers threatened to stop running radio program listings because |
| | A) | they did not have enough space. |
| | B) | the did not want radio to encroach on their territory. |
| | C) | radio news programs were broadcasting incorrect information. |
| | D) | radio stations would not broadcast news until the newspapers had. |
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15 | |
___________ was an important radio news correspondent during WWII. |
| | A) | Martin Block |
| | B) | Charles Correll |
| | C) | Edwin H. Armstrong |
| | D) | Edward R. Murrow |
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16 | |
Radio evolved into a companion medium, meaning |
| | A) | it coordinated its messages with other popular media. |
| | B) | it tried to be all things to all people. |
| | C) | it presented itself as a medium that would keep listeners company. |
| | D) | it encouraged families to listen in their homes as a group. |
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17 | |
In 1951, Todd Storz and Bill Stewart of KOWH in Omaha, NE, came up with the Top 40 radio format, when they observed that people around them wanted |
| | A) | more variety in radio music. |
| | B) | more repetition in radio music. |
| | C) | more songs played from the top 40 lists that people were familiar with. |
| | D) | to make more phone requests to their radio shows. |
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18 | |
The most popular radio format today is |
| | A) | rock |
| | B) | oldies |
| | C) | news/talk |
| | D) | alternative |
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19 | |
The term shock jocks refers to radio personalities who |
| | A) | Shock the public with their extreme political opinions. |
| | B) | seem to be shocked and offended by new media developments. |
| | C) | attract listeners by making outrageous and offensive comments on the air. |
| | D) | jockey for top position with other radio DJ's. |
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20 | |
The first program that NPR broadcast, in its first year of existence was |
| | A) | Morning Edition. |
| | B) | All Things Considered. |
| | C) | Car Talk. |
| | D) | A Prairie Home Companion. |
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