Inventing the Commercial, by Harry Matthei, American Heritage, May/June 1997 http://www.dushkin.com/powerweb/0072426861/article.mhtml?article=19964
(Please have your user ID and password ready.) - According to the article, what spurred the growth of commercial television after World War II?
- How has the influence of advertisers on television programming evolved since the early days of the industry?
- What critical change to the television business did NBC-TV president Pat Weaver begin in 1949?
- What attributes of early television advertising persist to this day?
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