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Management Information Systems: Solving Business Problems with Information Technology, 3/e
Gerald V. Post, University of the Pacific
David L. Anderson, DePaul U/McGowan Center
Strategic Analysis

Chapter Outline


  1. Overview
  2. Introduction
  3. The Competitive Environment
  4. External Agents
    1. Customers
    2. Suppliers
    3. Rivals, New Entrants, and Substitutes
    4. Government Regulations
  5. IS Techniques to Gain Competitive Advantage
    1. Barriers to Entry
    2. Distribution Channels
    3. Switching Costs
    4. Lower Production Costs
    5. Product Differentiation and New Products
    6. Quality Management
    7. The Value Chain
  6. The Search for Innovation
    1. Research
    2. Engineering and Design
    3. Manufacturing
    4. Logistics and Supply
    5. Marketing
    6. Sales and Order Management
    7. Service
    8. Management
  7. Costs and Dangers of Strategies
    1. High Capital Costs
    2. When the Competition Follows
    3. Changing Industry
    4. Sharing Data
    5. Government Intervention
  8. Operations, Tactics, Strategy
  9. The Role of Economics
  10. Summary
  11. Key Words
  12. Website References
  13. Additional Reading
  14. Review Questions
  15. Cases: Travel Industry
  16. Appendix: Solving Business Problems and Cases
    1. Solve the Right Problem
    2. Choose the Right Tools
    3. Divide the System: One Step at a Time
    4. Making a Decision
    5. Consider the Consequences
    6. Implementation
    7. Hints for Solving Business Problems and Cases
    8. Exercises




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