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It is time to stop paving the cow paths. Instead of embedding outdated processes in silicon and software, we should obliterate them and start over. We should "reengineer" our businesses: use the power of modern information technology to radically redesign our business processes in order to achieve dramatic improvements in their performance.
Every company operates according to a great many unarticulated rules . . . Reengineering strives to break away from the old rules about how we organize and conduct our business.
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