After studying this chapter, you should be able to:
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| 1. Describe the difference between a speaker who is audience-centered and one who is not. |
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| 2. Define audience analysis and audience adaptation and state why they are important. |
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| 3. Use interviews and surveys to gain information about an audience in advance. |
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| 4. Explain how speakers can be responsive to diverse audiences. |
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| 5. Describe how speakers can adapt to varying levels of audience knowledge, attitudes, interest, and needs and desires. |
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| 6. Explain how speakers should adapt to the occasion (time limit, purpose, and size of audience). |
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| 7. Describe how a speaker can adapt to the audience during a speech. |