A public notice meant to convey information and invite patronage of one's product or service, 487
Cognitive balance
A feeling of comfort or well-being that results when one's beliefs, actions, attitudes, and relationships are perceived to be harmoniously balanced, 494--495
Puffery
In advertising, flattering exaggerations that are literally untrue but not generally deceptive, 496--497
Weasel words
Words used to water down or qualify a claim so that it says much less that it appears to, 496, 529
