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Rethink Answers
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1

Can you think of ways in which classical conditioning is used by politicians? Advertisers? Moviemakers? Do ethical issues arise from any of these uses?
2

It is unlikely that Watson's subject went through life afraid of Santa Claus. After the experiment:
  • the conditioned response was no longer reinforced.
  • the subject probably had future experiences that involved white furry objects that were not fearful.
  • the longer the CR was present without the CS the less likely would be the conditioning; this is called extinction.





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