 Strategic Management: Strategic Managment Gregory G. Dess,
University of Texas at Dallas
G.T. Lumpkin,
University of Illinois--Chicago
Recognizing a Firm’s Intellectual Assets: Moving Beyond a Firm’s Tangible Resources
Application Questions | Application Questions and Exercises
1. Look up successful firms in a high-technology industry as well as two successful firms in more traditional industries such as automobile manufacturing and retailing. Compare their market values and book values. What are some implications of these differences?
2. Select a firm in which you believe its social capital—both within the firm and among its suppliers and customers—is vital to its competitive advantage. Support your arguments.
3. Choose a company with which you are familiar. What are some of the ways in which it uses technology to leverage its human capital?
4. Using the Internet, look up a company with which you are familiar. What are some of the policies and procedures that it uses to enhance the firm’s human and social capital?
Ethics Questions
1. Recall an example of a firm that recently faced an ethical crisis. How do you feel the crisis and management’s handling of it affected the firm’s human capital and social capital?
2. Based on your experiences or what you have learned in your previous classes, are you familiar with any companies that used unethical practices to attract talented professionals? What do you feel were the short-term and long-term consequences of such practices?
|
|
2002 A McGraw-Hill Online Learning Centre