McGraw-Hill OnlineMcGraw-Hill Higher EducationLearning Center
Student Centre | HOME

Corporate Governan...
Chapter Objectives
Chapter Overview
Multiple Choice Quiz
True or False
Summary Review Questions
Application Questions
References
PowerPoint Slides

Strategic Management: Strategic Managment
Gregory G. Dess, University of Texas at Dallas
G.T. Lumpkin, University of Illinois--Chicago
Corporate-Level Strategy: Creating Value Through Diversification

Chapter Objectives

Chapter 6

After reading this chapter, you should have a good understanding of:
  • How managers can create value through diversification initiatives.
  • The reasons for the failure of many diversification efforts.
  • How corporations can use related diversification to achieve synergistic benefits through economies of scope and market power.
  • How corporations can use unrelated diversification to attain synergistic benefits through corporate restructuring, parenting, and portfolio analysis.
  • The various means of engaging in diversification—mergers and acquisitions, joint ventures/strategic alliances, and internal development.
  • Managerial behaviors that can erode the creation of value.






Copyright2002 A McGraw-Hill Online Learning Centre
Any use is subject to the Terms of Use and Privacy Policy.
McGraw-Hill Education Europe is one of the many fine businesses of The McGraw-Hill Companies.