The text pioneered the effective organization that divides the material into three sections: "Social Thinking," "Social Influence," and "Social Relations"-allowing students to develop an integrated understanding of the subject.
Applications of social psychology are interwoven throughout every chapter, reflected in major chapter headings, and highlighted in the unique applied chapters clustered as three concluding chapters: "Social Psychology in the Clinic," "Social Psychology in Court," and "Social Psychology and the Sustainable Future."
Relevant examples from the arts, business, sports, religion, politics, history, and current events appeal to students.
The engaging and personal writing style reflects the author’s enthusiasm for the subject.
Brief "Social Connection" video modules, free to adopters of the text, combine recreations of classic social psychology experiments, footage from original experiments, and interviews with high-profile social psychologists. Available for each chapter of the text, these modules are all contained on one videotape or CD-ROM for ease of use.
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2005 McGraw-Hill Higher Education