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Chapter Outline
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What is Conformity?
    What are the Classic Studies on Conformity?
      1. Sherif’s Studies of Norm Formation
    1. Real Life Applications
      2. Asch’s Studies of Group Pressure
      3. Milgram’s Obedience Experiments
    1. The Ethics of Milgram’s Experiments
      4. What Breeds Obedience?
    1. Emotional Distance of the Victim
    2. Closeness and Legitimacy of the Authority
    3. Institutional Authority
    4. The Liberating Effects of Group Influence
      5. Reflections on the Classic Studies
    1. Behavior and Attitudes
    2. The Power of the Situation
    3. The Fundamental Attribution Error
    When Do People Conform?
    1. Group Size
    2. Unanimity
    3. Cohesion
    4. Status
    5. Public Response
    6. No Prior Commitment
    Why Conform?
      Who Conforms?
      1. Personality
      2. Culture
      Resisting Social Pressure
      1. Reactance
      2. Asserting Uniqueness
      Personal Postscript: On Being an Individual Within Community







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