Choose the best answer

1		According to Agenda-Setting Theory, the media influences the public agenda by:
			A)	Giving more exposure to particular topics
			B)	Telling the audience that a topic is good or bad
			C)	Offering all sides and opinions of the issue
			D)	Polling viewers and readers about their opinions
2		Cultivation Theory considers the media's impact on:
			A)	Our perceptions about the social world
			B)	Our beliefs about what is most important
			C)	Our attitudes toward social issues
			D)	Our willingness to act on persuasive messages
3		Noelle-Neumann sees the Spiral of Silence Theory as an all-encompassing theory of public opinion that connects the areas of social psychology, mass media, and __________.
			A)	Sociology
			B)	Persuasion
			C)	Organizational communication
			D)	Interpersonal communication
4		The correlation between the "television world" and reported beliefs about the world is likely to be the strongest for:
			A)	Heavy television viewers
			B)	Light television viewers
			C)	Children, regardless of viewing habits
			D)	Uneducated individuals, regardless of viewing habits
5		In agenda setting theory, the __________ represents issues that decision makers believe are particularly salient.
			A)	public agenda
			B)	policy agenda
			C)	media agenda
			D)	reflective agenda
6		__________ is a process through which the media emphasize some aspects of reality and downplay other aspects.
			A)	Priming
			B)	Pushing
			C)	Factoring
			D)	Framing
7		Of central importance to cultivation analysis is the notion that television is a unique medium. Several characteristics contribute to the power of television, including all of the following EXCEPT:
			A)	pervasive
			B)	available
			C)	accessible
			D)	coherent
8		The notion of __________ describes a long-term and cumulative impact of television on our views of reality.
			A)	continuous
			B)	cumulative
			C)	associative
			D)	persuasive
9		The first step for testing cultivation theory in most early studies was the determination of television content through:
			A)	content analysis.
			B)	time of exposure.
			C)	level of viewership.
			D)	position of programming.
10		__________ refers to the tendency of television to homogenize viewers or bring them into the mainstream views of society.
			A)	Blending
			B)	Mainstreaming
			C)	Cultivation
			D)	Merging