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Chapter Outline


THE NATURE OF THEORY
  • Conceptualizing Theory - What Is Theory?
  • Conceptualizing Theory - What Should Theory Do?
  • Summary
METATHEORETICAL CONSIDERATIONS
  • Ontological Considerations
  • Epistemological Considerations
  • Axiological Considerations
  • Summary
THEORY IN THE COMMUNICATION DISCIPLINE
  • Communication Theory as a Pluralistic Enterprise





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