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Chapter Outline


PHILOSOPHICAL ROOTS: POSITIVISM
  • Classical Positivism
  • Logical Positivism
  • The Demise of Positivism
POST-POSITIVISM IN SOCIAL RESEARCH TODAY
  • Metatheoretical Commitments
    • Ontology
    • Epistemology and Axiology
    • Structure and Function of Post-Positivist Theory
  • The Structure of Theory
    • The Function of Theory
    • Criteria for Evaluating and Comparing Theories
  • The Process of Theory Development
    • Use of the Scientific Method
    • Theory Verification
    • The Evolution or Revolution of Research Programs
POST-POSITIVISM IN COMMUNICATION RESEARCH





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