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Chapter Outline


SOCIAL SCIENTIFIC APPROACHES TO SYMBOLIC ORGANIZATION
  • Schema Theory
    • The "What" of Schema Theory
    • The "How" of Schema Theory
    • Schema Theory in the Communication Discipline
  • Attribution Theory
    • Basic Concepts in Attribution Theory
    • Attribution Theory in Interpersonal Communication
    • Attribution Theory in Mediated Communication
  • Summary of Social Scientific Approaches
HUMANISTIC APPROACHES TO SYMBOLIC ORGANIZATION
  • Narrative Theory
    • A Narrative World View
    • The Analysis of Narrative Rationality
    • Narrative Theory in Communication Research
  • Dramatism
    • Language as a Form of Action
    • Action as Dramatic
      • The Process of Guilt and Redemption
      • The Dramatistic Pentad
    • Action as Rhetorical
    • Burkean Analysis in Communication Research
COMPARISON AND COMMENTARY





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