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Chapter Outline


THREE CLASSIC MODELS OF PERSUASION
  • Cognitive Dissonance Theory
  • Theory of Reasoned Action
  • Social Judgment Theory
  • Summary
ELABORATION LIKELIHOOD MODEL
  • Central and Peripheral Routes to Persuasion
  • Which Route Do You Take?
  • And Where Does It Get You?
  • Critiques of the Elaboration Likelihood Model
  • The Heuristic-Systematic Model
INOCULATION THEORY
  • Components of the Inoculation Process
  • Tests and Extensions of Inoculation Theory
PROBLEMATIC INTEGRATION THEORY
  • What Is Being Integrated in Problematic Integration?
  • When Is Integration Problematic?
  • Communicative Implications of Problematic Integration
  • Applications of Problematic Integration Theory
COMPARISON AND COMMENTARY





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