Pamela L. Alreck,
Salisbury University Robert B. Settle,
Salisbury University
Alreck's Survey Research Handbook has been a proven favorite for years.
The book is conceived and written to appeal to the common business reader, not just
the academic: concepts are presented in clear everyday language, and the book
provides practical direction for beginners as well as new ideas and techniques
for experienced researchers. Its logical organization mirrors the survey research
process itself, from determining information needs to writing the final report.
Appendices cover useful topics including focus groups, experimental methods,
and report presentations without disrupting the flow of the main text.
Choose a Chapter link on the left to get started.
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Alreck's Survey Research Handbook has been a proven favorite for years.
The book is conceived and written to appeal to the common business reader, not just
the academic: concepts are presented in clear everyday language, and the book
provides practical direction for beginners as well as new ideas and techniques
for experienced researchers. Its logical organization mirrors the survey research
process itself, from determining information needs to writing the final report.
Appendices cover useful topics including focus groups, experimental methods,
and report presentations without disrupting the flow of the main text.
Choose a Chapter link on the left to get started.
To learn more about the book this website supports, please visit its Information Center.