Site MapHelpFeedbackThe Managerial Process of Crafting and Executing Strategy
The Managerial Process of Crafting and Executing Strategy

Crafting and executing strategy are the heart and soul of managing a business enterprise. But exactly what is involved in developing a strategy and executing it proficiently? What are the various components of the strategy making, strategy-executing process? And to what extent are company personnel—aside from top executives—involved in the process? In this chapter we present an overview of the managerial ins and outs of crafting and executing company strategies. Special attention will be given to management's direction-setting responsibilities—charting a strategic course, setting performance targets, and choosing a strategy capable of producing the desired outcomes. We will also examine which kinds of strategic decisions are made at which levels of management and the roles and responsibilities of the company's board of directors in the strategy-making, strategy-executing process.

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