Please click on the circle that corresponds to the correct answer. Answer all the questions on the page before pressing the "Submit" button to have your quiz graded.
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1 | |
Who began cable television by wiring homes to a community antenna he'd set up on mountain? |
| | A) | HBO |
| | B) | Ted Turner |
| | C) | John Walson |
| | D) | Rupert Murdoch |
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2 | |
The line that runs from the feeder to our homes is a |
| | A) | drop cable. |
| | B) | headend. |
| | C) | trunk cable. |
| | D) | super trunk cable. |
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3 | |
The economic structure of cable includes |
| | A) | pass-by rate. |
| | B) | density. |
| | C) | basic cable. |
| | D) | all of the above are correct. |
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4 | |
What is pass-by rate? |
| | A) | the number of homes passed by or with the potential to take cable |
| | B) | the number of homes passed by that actually subscribes to cable |
| | C) | the number of households per mile of cable |
| | D) | the number of new franchise operators |
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5 | |
The typical cable operation makes ______ of its revenue from subscribers. |
| | A) | 100% |
| | B) | 50% |
| | C) | 25% |
| | D) | 90% |
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6 | |
What did the local carriage rules in 1965 require cable operators to do? |
| | A) | Carry the signal of every television station. |
| | B) | Carry the signal of every television station within a 15-mile radius. |
| | C) | Carry the signal of every television station within a 60-mile radius. |
| | D) | Carry the signal of every television station in the market. |
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7 | |
What are Multiple System Operators (MSOs)? |
| | A) | companies that own several cable franchises |
| | B) | companies that own several kinds of media outlets such as radio and television stations |
| | C) | companies that own many different types of equipment and technological advances |
| | D) | companies that own movies that later appear on cable television |
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8 | |
HBO, Showtime, the Spice Channel, the Sundance Channel, and Cinemax are |
| | A) | over-the-air subscription TV. |
| | B) | premium cable networks. |
| | C) | multiple system operators. |
| | D) | expanded basic cable. |
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9 | |
What is a "churn"? |
| | A) | the name of a new show on HBO |
| | B) | a specific set of demographics within a cable viewing area |
| | C) | turnover in cable subscribers |
| | D) | competition from other multichannel services |
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10 | |
Radio + cable is |
| | A) | DMX. |
| | B) | a form of public access channels. |
| | C) | expanded basic cable. |
| | D) | All the above are correct. |
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11 | |
What was the goal of the 1972 Cable Television Report and Order? |
| | A) | to stop cable from having full entry into the top 100 markets |
| | B) | to give total control of rates and access programming to cable operators |
| | C) | to give telephone companies, local broadcasters, and television networks the right to own cable operations |
| | D) | to limit cable to a secondary role to over-the-air television |
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12 | |
Today five cable MSOs control what percentage of all U.S. cable households? |
| | A) | 55% |
| | B) | 60% |
| | C) | 73% |
| | D) | 100% |
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13 | |
When a cable company holds a financial interest in more than one aspect of the industry including production, distribution and exhibition, this is |
| | A) | vertical integration. |
| | B) | bundling. |
| | C) | multiplexing. |
| | D) | multi-tasking. |
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14 | |
High-speed cable service that provides multiple communication services to subscribers including television, video-on-demand, Internet access, phone service, and fax is |
| | A) | concentration. |
| | B) | bundling. |
| | C) | multiplexing. |
| | D) | multi-tasking. |
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15 | |
The average monthly basic cable bill for American households is |
| | A) | $25/month. |
| | B) | $50/month. |
| | C) | $100/month. |
| | D) | $40/month. |
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