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Chapter Objectives
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Studying this chapter should enable you to:

Explain what a survey is.

Name three types of surveys conducted in educational research.

Explain the purpose of surveys.

Explain the difference between a cross-sectional and longitudinal survey.

Describe how survey research differs from other types of research.

Describe briefly how a survey is conducted.

Describe briefly how mail surveys, telephone surveys, and face-to-face interviews differ and state two advantages and disadvantages of each type.

Explain why nonresponse is a problem in survey research and name two ways to improve the rate of response in surveys.

Name two threats to the validity of the instrumentation process that can affect the results of a survey and explain how such threats can be controlled.

Recognize an example of survey research when you come across it in the educational literature.

Describe possible threats to internal validity in survey research.







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