chapter 1 | The Fundamentals of Managerial Economics |
chapter 2 | Market Forces: Demand and Supply |
chapter 3 | Quantitative Demand Analysis |
chapter 4 | The Theory of Individual Behavior |
chapter 5 | The Production Process and Costs |
chapter 6 | The Organization of the Firm |
chapter 7 | The Nature of Industry |
chapter 8 | Managing in Competitive, Monopolistic,
and Monopolistically Competitive Markets |
chapter 9 | Basic Oligopoly Models |
chapter 10 | Game Theory: Inside Oligopoly |
chapter 11 | Pricing Strategies for Firms with Market Power |
chapter 12 | The Economics of Information |
chapter 13 | Advanced Topics in Business Strategy |
chapter 14 | A Manager’s Guide to Government in the Marketplace |
case study | Challenges at Time Warner |