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1
In which phase of new-product design process are considerations to target market, desired level of performance, investment requirements and financial impact made:
A)concept development and product planning
B)detailed engineering
C)preliminary process design
D)pilot manufacturing phase
E)ramp-up
2
When marketing, engineering, and operations simultaneously develop a process (cross-functional integration), this approach is known as __________ ________________.
A)sequential process
B)traditional approach
C)concurrent engineering
D)both A and B
E)none of the above
3
Quality Function Deployment
A)is a tool for translating customer requirements into concrete operating and engineering goals.
B)facilitates inter-functional cooperation between marketing, engineering, and manufacturing.
C)provides a better understanding and focus on process characteristics that require improvements.
D)A and B
E)A, B, and C
4
Which of the following statements is true about value analysis/value engineering (VA/VE)?
A)The purpose of VA/VE is to simplify products and processes.
B)The objective of VA/VE is to achieve equivalent or better performance at a lower cost.
C)VA is performed before the production stage, while VE deals with products already in production.
D)both A and B
E)A, B, and C
5
The most important performance dimension for product development projects is:
A)Time-to-market
B)Productivity
C)Quality
D)Product flexibility
E)Product reliability
F)A, B, and C
6
When evaluating a new product development project using net present value analysis, which of the following will make the project more attractive?
A)Delaying the start of the project
B)Making the project run over a longer period of time
C)Improving (bringing forward) the date when revenue will begin
D)A and B
E)None of the above are correct.
7
Which of the following are parts of IDEO's product design process?
A)Rapid prototyping
B)Using project milestones
C)Brainstorming
D)Benchmarking
E)A and C
8
Which of the following are characteristics of a company's core competence?
A)It is not easy to outsource
B)It provides potential access to a variety of markets
C)It increases perceived customer benefits
D)It is hard for competitors to imitate
E)B, C and D.
9
Manufacturing is involved in what phases of the product design process?
A)Concept Development
B)Production Ramp-up
C)Initial Planning
D)Concept Development
E)A, B, C and D







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