This course is about marketing. The primary focus is on all the business activities that bring goods and services to customers, but recall that we said marketing also applies to people, places, and ideas. Now it's time to apply those concepts and techniques to the most important business opportunity you will ever encounter—marketing yourself!

Your first full-time job after graduation should launch you on a successful career. However, that is much more likely to happen if you prepare by providing yourself with every opportunity. That means taking advantage of what you have learned in this course and applying it to your job search. To put it another way, you should plan and implement a marketing program in which the product is you and the customer is your prospective employer.

To get you thinking about your post graduation ambitions and likely upcoming job search, this appendix first discusses planning for a career, regardless of the field. Then a variety of marketing careers are described. Finally, guidelines on obtaining a post graduation job are presented.

Careers in Marketing (602.0K)