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| 1 | |
When people on the island of Bermuda consider possible threats to the island's economy, which is almost totally based on tourism, they focus on two issues-changes in the international economy that can damage the business sector and tourism, and hurricanes that can lay waste to its hotels, roadways, and bridges. The recognition and understanding of how external environmental elements can impact the tourist industry in Bermuda is done through: |
| | A) | consumer positioning. |
| | B) | perceptual mapping. |
| | C) | a financial audit. |
| | D) | environmental scanning. |
| | E) | a value chain. |
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| 2 | |
Demographics refers to: |
| | A) | the characteristics of populations. |
| | B) | the study of how consumers respond to advertising stimuli. |
| | C) | consumers' attitudes toward products and brands. |
| | D) | how customers perceive marketing efforts. |
| | E) | market factors that determine how quickly consumers will adopt new products. |
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| 3 | |
Baby boomers are: |
| | A) | Americans who were born between 1966 and 1976. |
| | B) | the generation born during the years between World War I and World War II. |
| | C) | the first-generation children of Hispanic immigrants to America. |
| | D) | Americans born between 1976 and 1994. |
| | E) | defined by none of the above. |
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| 4 | |
Which of the following is one of the key determinants of a company's economic macroenvironment? |
| | A) | its stage in the business cycle |
| | B) | its customers' concerns about acid rain and global warning |
| | C) | its population density |
| | D) | how its customers value time |
| | E) | its distribution channels |
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| 5 | |
The pharmaceutical companies that manufacturer Aleve, Advil, Motrin, and Excedrin pain relievers are in _____ competition with each other. |
| | A) | generic |
| | B) | substitute |
| | C) | complementary |
| | D) | brand |
| | E) | company |
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| 6 | |
Some diamond mines in Africa are controlled by militaristic rebel groups that use the profits from selling the diamonds to pay for supplies needed to engage in more warfare. Many consumers do not want to support these rebel groups and prefer doing without diamonds rather than living with the possibility that their purchases led to more killings. For the retail diamond industry, this attitude would be an example of factor in the _____ environment in which the companies operate. |
| | A) | economic |
| | B) | social and cultural |
| | C) | demographic |
| | D) | technological |
| | E) | consumer |
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| 7 | |
The North American Free Trade Agreement (NAFTA) has the greatest impact on _____ forces in an organization's macroenvironment |
| | A) | market |
| | B) | suppliers |
| | C) | competitive |
| | D) | technological |
| | E) | wholesaling and retailing |
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| 8 | |
A daycare center that provide children with weekly opportunities for haircuts and parents with a catering service that will give them their evening meal when they pick up their child is an example of how one business has responded to changes in the _____ macroenvironment. |
| | A) | technological |
| | B) | economic |
| | C) | social and cultural |
| | D) | distribution |
| | E) | demographic |
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| 9 | |
The Japanese government wants the ingredients in all soy sauce soy sauce sold in Japan labeled. This change in the _____ environment for soy sauce manufacturers will particularly impact U.S. manufacturers that produce unfermented soy sauce that some food purists consider only an imitation of the Japanese brews. U.S. manufacturers of nontraditional sauces-often made from soy proteins mixed with water, salt, and cereal grains-will lose customers if they have to specify on labels that their product is not fermented or only fermented slightly. |
| | A) | natural |
| | B) | technological |
| | C) | social and cultural |
| | D) | economic |
| | E) | political and legal |
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| 10 | |
Which of the following legislation that affects marketing is specifically designed to protect customers? |
| | A) | Motor Carrier Act |
| | B) | Pure Food and Drug Act |
| | C) | Robinson-Patman Act |
| | D) | Sherman Antitrust Act |
| | E) | all of the above |
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| 11 | |
Which of the following is an example of a political and legal force in the macroenvironment for McDonald's and similar fast-food restaurants? |
| | A) | consumers' concerns about time wasted standing in service lines |
| | B) | the introduction of hamburgers made with irradiated beef |
| | C) | zoning regulations that prohibit signage from being taller than neighboring trees |
| | D) | declining interest rates |
| | E) | consumers' perceptions that shades of greens and blues are soothing colors |
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| 12 | |
Legend has it that dry cleaning was invented in France mid 19th century when a house painter accidentally spilled paint on a tapestry and was able to remove it by applying kerosene. Kerosene contains the solvent benzene. His success led to the application of the solvent on other clothing, and this evolved into the modern dry cleaning business. The evolution of the modern dry cleaning business is an example of changes in the _____ macroenvironment. |
| | A) | technological |
| | B) | distribution |
| | C) | suppliers |
| | D) | market |
| | E) | economic |
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| 13 | |
Three microenvironmental forces are external to the organization and affect its marketing activities. These microenvironmental forces are: |
| | A) | products, distribution, and promotion. |
| | B) | the market, the competition, and the products. |
| | C) | the market, suppliers, and marketing intermediaries. |
| | D) | the product, employees, and suppliers. |
| | E) | economy, technology, and sociocultural. |
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| 14 | |
For Pedigree brand dog food, Kroger supermarkets, J&L Wholesalers, and Convenant Trucking Company are all examples of _____, external microenvironmental forces. |
| | A) | demographics |
| | B) | distribution strategies |
| | C) | the market for a product |
| | D) | promotional strategies |
| | E) | marketing intermediaries |
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| 15 | |
Which of the following is NOT part of an organization's internal environment? |
| | A) | the firm's production activities |
| | B) | the firm's human resources |
| | C) | the firm's financial activities |
| | D) | the firm's market |
| | E) | the firm's research and development activities |
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