| Managing Organizational Culture and Change
Chapter 4 Key Objectives
- Build and maintain an appropriate company culture.
- Understand the roles of symbols, rites, ceremonies, heroes, and stories in an organization's culture.
- Identify the various categories of organizational cultures and the characteristics of people who fit best with them.
- Adapt to organizational change and the forces that drive change.
- Work with employees who resist change.
- Use tools to help implement change, including Lewin's three-step model of change and force-field analysis.
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