International Marketing
Information Center
Table of Contents

International Marketing, 13/e

Philip C. Cateora, University of Colorado-Boulder
John Graham, University of California-Irvine

ISBN: 0073080063
Copyright year: 2007

Table of Contents

Part One: An Overview
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
Part Two: The Cultural Environment of Global Markets
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Chapter 6: The Political Environment: A Critical Concern
Chapter 7: The International Legal Environment: Playing by the Rules
Part Three: Assessing Global Market Opportunities
Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Emerging Markets
Chapter 10: Multinational Market Regions and Market Groups
Part Four: Developing Global Marketing Strategies
Chapter 11: Global Marketing Management: Planning and Organization
Chapter 12: Products and Services for Consumers
Chapter 13: Products and Services for Businesses
Chapter 14: International Marketing Channels
Chapter 15: Exporting and Logistics: Special Issues for Business
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
Part Five: Implementing Global Marketing Strategies
Chapter 19: Negotiating with International Customers, Partners, and Regulators
Part Six: Supplementary Material
THE COUNTRY NOTEBOOK -- A Guide for Developing a Marketing Plan

Case 1: An Overview
1-1: Starbucks -- Going Global Fast
1-2: Nestlé: The Infant Formula Controversy
1-3: Coke and Pepsi Learn to Compete in India
1-4: Marketing Microwave Ovens to a New Market Segment
Case 2: The Cultural Environment of Global Marketing
2-1: The Not-So-Wonderful World of EuroDisney -- Things Are Better Now at Paris Disneyland
2-2: Cultural Norms, Fair & Lovely, and Advertising
2-3: Starnes-Brenner Machine Tool Company: To Bribe or Not to Bribe?
2-4: Ethics and Airbus
2-5: Coping with Corruption in Trading with China
2-6: When International Buyers and Sellers Disagree
2-7: McDonald's and Obesity
Case 3: Assessing Global Market Opportunities
3-1: International Marketing Research at the Mayo Clinic
3-2: Swifter, Higher, Stronger, Dearer
3-4: Marketing to the Bottom of the Pyramid
Case 4: Developing Global Marketing Strategies
4-1: McDonald's Great Britain -- The Turnaround
4-2: Tambrands: Overcoming Cultural Resistance
4-3: Iberia Airlines Builds a BATNA
4-4: Sales Negotiations Abroad for MRI Systems
4-5: National Office Machines -- Motivating Japanese Salespeople: Straight Salary or Commission?
4-6: AIDS, Condoms, and Carnival
4-7: Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.